New Rwandan Coffee Blend Released On US Market
Kigali: After blends sold by American coffee chain Starbucks, a separate joint initiative announced Monday that it was launching the Spring Revival(TM) Blend – made from coffee bought from two cooperatives in Northern Rwanda.
The Spring Revival(TM) Blend will be available in 10-ounce bags, 2.2 ounce fractional packages, and K-Cup(R) portion packs for Keurig (R) Single-Cup Brewers from June 4, 2010. Buyers will also be able to get the new blend online.
The blend is the result of a partnership between Green Mountain Coffee, the Cordes Foundation, and TransFair USA – the leading third-party agency to certify Fair Trade products in the United States.
The partnership described the new coffee as “a seasonal blend that offers sweet aromas, balanced flavors and a compelling story of hope.”
The joint Clinton Global Initiative commitment of the Cordes Foundation, TransFair USA, and Green Mountain Coffee–valued at $250,000–is helping the Rwanda farming cooperatives KOAKAKA and ABAKUNDAKAWA build thriving international coffee enterprises and market their products directly to the largest consumer market in the world–the United States.
Global coffee giant Starbucks has developed its own blends from Rwanda across its stores including the Rwanda Blue Bourbon Coffee and Starbucks Rwanda Blend.